IOM was founded in 2014. As a sausage maker located in the center of Oslo they are very close to the customers. They buy all their meat directly from the farmer and good animal welfare is one of their main focuses. Not only at the farm, but also on the way from the farmer and to the butcher. Their trademark is to use parts of the animals that the customers normally do not find in the supermarkets. And they use old sows, “retired” dairy cows and sheep and turn them into sausages and cured meat. They sell their products either directly to restaurants or the customer’s order by email, pay and then pick up the products at a pick-up point.