Sweden

The World Championships in alpine skiing and Biathlon took place in the course of 1 1/2 months in Jämtland 2019. The competitions were organized by the partnership network WCR, World Championship Region.

The competition succeeded with the goal that 80% of the food served at the arenas to VIP guests, audiences and volunteers was produced in Sweden with advantage for local and regional food. In addition they achieved the goal of 100% Swedish animal welfare and food requirements. The local and regional food has been made visible on the spot for visitors. The regional added value was signaled via table riders, informative food posters and films about food and food production shown on the big screens in the arena. Through cross-industry meetings in the food value chain, many new collaborations and business contacts have been established. Thanks to the focus on food as part of the sustainability goal during the World Championships 2019, the region has strengthened the position as a professional sustainable organizer of major events. The World Championships events 2019 can be seen as a start and inspiration for others including food as an important regional development force. The World Championships have been visited by more than 200,000 people.