Arla MADlejr (Arlas FOODcamp) is nominated for EMBLA 2021 for the outstanding and widespread contribution to the educational support of young people’s food competencies, the format provides. Regional studies indicate that only 4 – 7 precent of kids, contribute to the cooking process on a weekly basis, leaving many without basic food knowledge and cooking skills. This is where Arla MADlejr comes to the aid. The camps acts as a food school for kids and young people. The camps offer an educational course that supports the joy of cooking, strengthens skills to create good meals. It also provides knowledge on topics such as local foods, health and sustainability. In addition, Arla MADlejr aims to inspire and change daily habits to achieve a better lifestyle and greater well-being. Teachings are based in the official Nordic recommendations and easily applicable to a variety of diets and lifestyles. The camps are distributed on various locations around Denmark and has seen approx. 9.000 kids to undertake the free course – with the aim to provide 10.000 kids with access to the course – every year.