Nordic Food Entrepreneur

Goes to a person, a company or an organization, who has developed a new method which is built on food artisan tradition and has broad appeal and market potential.

Finland – Ville Haapasalo/ Haapasalon Hatsapuri

“I didn’t know anything about the bakery business, but when Covid silenced all my other work in the spring of 2020, I had to come up with something completely different. I studied online to bake the Hatsapuri I love. Through mistakes, the first hatsapuris were sold in the beginning of summer. Customers’ interest in new types of warm bread delicacies struck us – there were people in front of the Puumala sales kiosk every day from morning to night. The work, which was intended to be temporary, took a leap”, says Ville Haapasalo.

After a successful summer at Puumala Market, Haapasalo decided to meet the demand and expand its operations.

“We are gradually expanding our territory from southern Finland to other parts of the country. Faith in the future is strengthened above all by the excellent co-operation with the municipality of Puumala and the growing interest of consumers in new products. We have been warmly received”, Haapasalo continues.

The sales of Hatsapuri have been amazing and why not when it comes to a product which main ingredients are cream, butter, wheat flour and cheese. – After all, it can’t go wrong with anything made of these ingredients, Haapasalo laughs.